{
  "domain": "profilebuild.com",
  "brand": {
    "name": "ProfileBuild.com",
    "subtitle": "An eCorp Venture",
    "tagline": "Build a professional profile in about 2 minutes.",
    "archetype": "identity_profile",
    "vertical": "professional"
  },
  "soul": {
    "soul_schema": "soul/2.0",
    "mission": "Give every professional a page at profilebuild.com they can share anywhere: build a professional profile in about 2 minutes.",
    "purpose": "Professionals need one link that shows their work and gets them booked. ProfileBuild.com is that link, built in minutes on ProfileSuite.",
    "value": "Adds a professional directory and personal pages at profilebuild.com, each readable by people and by agents through this card.",
    "values": [
      "show the work",
      "easy to start",
      "owned by the member",
      "honest pricing"
    ],
    "voice": {
      "tone": "warm, plain-spoken, encouraging",
      "personality": "helpful, upbeat"
    },
    "goals": {
      "current_phase": "L3",
      "short_term": [
        "more professionals publishing at profilebuild.com",
        "Free to Pro upgrades"
      ],
      "primary_kpis": [
        "published_profiles",
        "pro_upgrades",
        "leads",
        "indexed_pages"
      ]
    },
    "metrics": {
      "profiles_in_universe": 2327
    },
    "impact": "2% of revenue goes to SavingTheWorld.org.",
    "hypothesis": {
      "market": "Consultants and freelancers, Founders, Executives, Agents and brokers, Job seekers",
      "offer": "Free page at profilebuild.com/p/name; Pro gives name.profilebuild.com",
      "monetization": "Pro at $1.99 a month or $12 a year, custom domain $2 a year, add-on apps"
    }
  },
  "updated_at": "2026-10-20"
}